Can You Help Save the World?

26 January 2016 | World Wildlife Fund – UK News Release

In the run up to Earth Hour on 19th March, WWF and People’s Postcode Lottery have launched a brand new nationwide search to find ingenious sustainable ideas that could make your neighbourhood, workplace or school more environmentally friendly.

WWF’s Eco Challenge invites people to think outside the box and design an innovative solution to reduce the pressures put on our planet. From a revolutionary scheme to reduce waste at work to a concept that will help source food sustainably in your local community; the possibilities are endless.

The new competition is part of Earth Hour, which takes place at 8.30pm on Saturday 19th March. The global event inspires hundreds of millions of people and landmarks, including Big Ben, Times Square and the Taj Mahal to switch off their lights for one hour. For many the symbolic event is a catalyst for change, with 84% of those who took part in Earth Hour 2015 feeling inspired to do more to help protect the planet.

Jennifer Clements, spokesperson for WWF-UK said: “Every year Earth Hour helps to put the spotlight on the issues facing the planet to remind us that, together, we have the power to make change happen. During the hour, many people start to think about small lifestyle changes that would have a big impact on the future of our planet. This year we want to kick start these changes and challenge the nation to think big. We want to hear what you would design to make your neighbourhood, workplace, school or university more sustainable.”

To enter WWF’s Eco Challenge, simply submit your pioneering idea or creation to help make one of the three categories below more environmentally friendly:

  • Your Neighbourhood
  • Your School/ University
  • Your Workplace

The best entry in each category will win £500 to put towards their eco-idea, as well as an invitation to an exclusive Earth Hour event.

Clara Govier, Head of Charities at People’s Postcode Lottery, said: “From recycling our waste to switching off the lights, we can all make small lifestyle changes that have a positive impact on our planet. But what if we all took a moment to think bigger – could your idea change the world? We’re proud that our players are once again supporting this year’s Earth Hour and we can’t wait to hear your innovative ideas that will help protect the future of the planet.”

Everyone can take part in Earth Hour by simply switching off their lights for one hour at 8.30pm on Saturday 19th March 2016. Find out more at wwf.org.uk/earthhour or #EarthHourUK and do it for your planet.

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Editor’s notes

How to enter WWF’s Eco Challenge:
Simply email your innovative idea to: Earthhour@wwf.org.uk with the subject line:
“Eco Challenge – (Category) – (Your Region) – (Your Name) – (Contact telephone number)”

In your entry you will need to answer the following questions:

  1. What’s your idea/ creation and how does it work?
  2. How do you believe it will make your category more eco-friendly?

You can pick one of the following ways to present your entry to us:

  • 30 second video (This can be as simple as talking to the camera or as adventurous as acting out your plan)
  • Written explanation – No more than 250 words
  • Drawing or diagram with no more than 100 words of annotation

Entries close at midnight on the 22nd February 2016.

For high res headshots and images please visit photo gallery. If prompted please enter password: WWFe4rthh0ur2016

Join in the conversation on Twitter with hashtag #EarthHourUK and @wwf_uk. Find out more and sign up at wwf.org.uk/earthhour

About Earth Hour
Earth Hour, organised by WWF, is the world’s biggest celebration for our amazing planet. In the UK last year, over 10 million people took part, along with over 4,800 schools, 200 landmarks and thousands of businesses and organisations. Iconic landmarks including Big Ben and Palace of Westminster, Buckingham Palace, Tower Bridge, Blackpool Tower, The Kelpies, Caerphilly Castle and many more joined the global lights out.
Globally, from Samoa to Tahiti, a record 172 countries and territories took part in the world’s biggest Earth Hour yet. The Sydney Harbour Bridge and Opera House, the world’s tallest building Burj Khalifa in Dubai, South Africa’s Table Mountain, The Acropolis in Athens, The Eiffel Tower in Paris, The Empire State Building and Times Square in New York City, and the Las Vegas Strip were just a few of the world-famous landmarks that joined in.

About WWF
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive. Find out more about our work, past and present at wwf.org.uk.

About People’s Postcode Lottery:
• People’s Postcode Lottery is a charity lottery. Players play with their postcodes to win cash prizes while raising money for charities and good causes across Great Britain and globally
• People’s Postcode Lottery is an External Lottery Manager and manages multiple society lotteries promoted by different causes supporting a range of charities. For details on which society lottery is running each week, visit www.postcodelottery.co.uk/society
• Postcode Lottery Limited is regulated by the Gambling Commission under certificate nr 000-000829-N-102511-010 and 000-000829-R-102513-009. Registered office: Titchfield House, 69/85 Tabernacle Street, London, EC2A 4RR
• People’s Postcode Lottery players support the following Trusts – Postcode African Trust, Postcode Animal Trust, Postcode Care Trust, Postcode Children Trust, Postcode Community Trust, Postcode Culture Trust, Postcode Dream Trust, Postcode Earth Trust, Postcode Global Trust, Postcode Green Trust, Postcode Heroes Trust, Postcode Local Trust, Postcode Planet Trust, Postcode Support Trust, People’s Postcode Trust and Postcode Sport Trust. These Trusts are funded entirely by players and support a variety of good causes. For further information on each charity, visit: www.postcodelottery.co.uk/charities
• 55p from every £2 ticket goes to good causes and players have raised £91Million for good causes across the country
• There are five draws a month with prizes every day and each ticket costs £2 – paid monthly in advance by direct debit. For further prize information, visit: www.postcodelottery.co.uk/prizes
• Maximum amount a single ticket can win is 10% of the draw revenue to a maximum of £400,000
• Players can sign up by Direct Debit, credit card or PayPal online at www.postcodelottery.co.uk, or by calling 0808 10-9-8-7-6-5.

For further information, please contact:
Emma Roberts | PR & Personalities Executive | WWF-UK
M: +44 (0)7771 818 682 | E: eroberts@wwf.org.uk


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