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Tech Leaders to Fight Illegal Wildlife Trafficking

12 August 2016 | TRAFFIC International News Release

Washington, D.C., USA—On World Elephant Day, leading e-commerce and social media companies are implementing critical steps to stop the sale of illegal wildlife products online across the globe.

Today, seven companies, including eBay, Etsy, Gumtree, Microsoft (see their blog here), Pinterest, Tencent and Yahoo! have adopted a global, standardized wildlife policy framework in collaboration with World Wildlife Fund (WWF), TRAFFIC and International Fund for Animal Welfare (IFAW).

This comprehensive policy will simplify shopping guidelines for consumers, identify prohibited products and eliminate the loopholes that make it easy for criminals to traffic wildlife online.   This united front by the tech industry minimizes the whack-a-mole effect where criminals move from site to site to avoid detection.  These companies are working together to protect wildlife.

In a recent three-year period, approximately 100,000 elephants were killed for their ivory; rhino poaching increased by 9300% in South Africa from 2007-2014; tiger populations have plummeted by 97 percent in the last century, leaving only approximately 3,900 left in the wild; and more than 1 million pangolins have been poached from the wild in the last decade alone.

Ginette Hemley, Senior Vice President of WWF said  “To solve big challenges like wildlife crime, everyone must play a part. The power and reach of these companies joining forces with the conservation community is groundbreaking, and will help protect threatened species from online trade. The problem doesn’t end here, but this is a crucial first step in removing the internet as a channel for wildlife traffickers.”

“We have seen the ‘whack-a-mole effect,’ where one online company hits back hard by tightening up its policy and efforts to close loopholes, then traffickers pop up on other sites to trade unimpeded,” said Crawford Allan, Senior Director Wildlife Crime, TRAFFIC. “With a united front, the mainstream global companies adopting a shared policy and approach will shrink the potential market access for wildlife criminals and protect consumers from being unwitting drivers of the poaching crisis.”

“Tragically, unscrupulous criminals are exploiting the power of the internet in order to profit from extinction and animal suffering,” said Peter LaFontaine, Campaigns Manager for the International Fund for Animal Welfare. ”It is tremendously encouraging to see that leading online marketplaces and social media platforms are fighting back against wildlife cybercriminals to stamp out the illegal sale of endangered wildlife from their sites.


About World Wildlife Fund
WWF is one of the world’s leading conservation organizations, working in 100 countries for over half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit to learn more and follow our news conversations on Twitter @World_Wildlife

TRAFFIC, the wildlife trade monitoring network, is the leading non-governmental organization working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development. TRAFFIC is a strategic alliance of IUCN and WWF the world’s largest conservation organizations.  For more information visit  Follow us on Facebook and Twitter.

About IFAW
Founded in 1969, IFAW rescues and protects animals around the world. With projects in more than 40 countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats. For more information, visit Follow us on Facebook and Twitter. Photos are available at

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